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We are a family business. That’s not just a fact, it’s our philosophy. As a company, we draw heavily on our own European heritage – French imagination, Italian craftsmanship and German tradition. Our experience is the basis for our constant innovations. And speaking of roots: denim is a huge part of our DNA. After all, we did start as a denim brand. We have been producing jeans since 1978 and understand the importance of every single detail. The signature details of our heritage styles keep on inspiring our design teams.