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For more than 150 years, Pendleton has set the standard for American style. With six generations of family ownership, the company remains dedicated to its American heritage, authenticity and fabric craftsmanship. A study of the color and design preferences of local and Southwest Native Americans resulted in vivid colors and intricate patterns. Trade expanded from the Nez Perce nation near Pendleton to the Navajo, Hopi and Zuni nations. These Pendleton blankets were used as basic wearing apparel and as a standard of value for trading and credit among Native Americans. The blankets also became prized for ceremonial use.