lemlem
On a trip to her native country of Ethiopia, supermodel Liya Kebede discovered that traditional weavers were losing their jobs due to a decline in local demand for their goods. Recognizing the beauty and rare quality of their work, Liya started lemlem in 2007 to preserve this ancient art form and simultaneously create job opportunities for local artisans. Since then, lemlem has expanded its presence in Kenya with ready-to-wear and Morocco with swimwear. Lemlem is the first international brand made in Africa, with a core mission of inspiring economic growth in the region and preserving the local art of weaving.